The digital user experience involves every interaction with an online product, from account creation to ongoing support. A project focused on “optimizing” this experience is about spotting usability issues and designing pathways that improve accessibility, efficiency, and enjoyment, ensuring the product feels intuitive, supportive, and truly user-friendly.
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Before creating any new design, it’s critical to first learn how users currently experience the product or service. This stage involves observation, research, and gathering insights that will shape the foundation of a user-centered design approach.
Before diving into the design process, it’s essential to build a clear understanding of the existing experience. This stage focuses on researching, listening, and gathering valuable insights that guide decisions and ensure solutions address real user needs effectively.
Every successful design starts with empathy and understanding. To design effectively, you must first study the existing experience. This stage is dedicated to collecting insights that reveal user behaviors, frustrations, and needs, guiding thoughtful and impactful design choices.
