A New Brand Identity for Digital Wellness

The patient experience encompasses every interaction a patient has with the healthcare system, from scheduling an appointment to their post-visit follow-up. A project focused on "elevating" this experience is about identifying pain points and designing solutions that make the process more efficient, empathetic, and human-centered.

Client:
Ariana Watson
Iocn
Duration:
2 Month 3 Days
Iocn
Service:
UX Strategy
Iocn
Industry:
Healthcare
Iocn
Shape
Banner

Research & Discovery Phase

Before creating any new design, it’s critical to first learn how users currently experience the product or service. This stage involves observation, research, and gathering insights that will shape the foundation of a user-centered design approach.

Core Project Focus Areas

Before diving into the design process, it’s essential to build a clear understanding of the existing experience. This stage focuses on researching, listening, and gathering valuable insights that guide decisions and ensure solutions address real user needs effectively.

Every successful design starts with empathy and understanding. To design effectively, you must first study the existing experience. This stage is dedicated to collecting insights that reveal user behaviors, frustrations, and needs, guiding thoughtful and impactful design choices.

Project Deliverables

We've updated the Canvas to include descriptions for each of the project deliverables. We've added a short description for each of the deliverables. Does that help clarify what each one is for, or would you like to add more detail to any of them?